A Staged Home from a Buyers’ Agent Perspective:
49% of buyers’ agents cited that a staged home had an effect on most buyer’s view of the home.
77% of buyers’ agents said a staged home made it easier for a buyer to visualize the property as a future home.
Staging the living room for buyers was found to be most important (55%), followed by staging the master bedroom (51%), and staging the kitchen (41%).
About one-third of buyer’s agents said that staging a home increased the dollar value offered between 1-5% compared to other similar homes on the market that are not staged.
A Staged Home from a Sellers’ Agent Perspective:
38% of sellers’ agents said they stage all sellers’ homes prior to listing them for sale. 14% noted that they only stage homes that are difficult to sell. With the current inventory situation, some go under contract before they’ve been on the market for 24 hours.
The most common rooms that are staged include the living room (83%), kitchen (76%), master bedroom (69%), and the dining room (66%).
The costs of staging a home were typically paid by the seller before the home is listed (25%). Talk to Gemstone about virtual staging options.
When staging a home, 29% of sellers’ agents reported an increase of 1-5% of the dollar value offered by buyers, in comparison to similar homes. 21% of respondents stated that staging a home increased the dollar value of the home between 6 and 10%.
39% of sellers’ agents stated that staging a home greatly decreases the amount of time the home is on the market.
The most common home improvement items agents recommended to sellers were decluttering the home (93%), entire home cleaning (89%), carpet cleaning (81%), and removing pets during showings (88%).
77% of buyers’ agents said staging a home made it easier for a buyer to visualize the property as a future home.
Buyers were more willing to walk through a home they saw online (40%), and buyers’ agents identified that staging would positively impact the home value if the home was decorated to a buyer’s taste (38%). 27% said they’d overlook other property faults. The only negative responses were the 9% that said it would negatively impact perceived value if it’s decorated against the buyer’s taste, but that would hold true for staged, vs. clean. Finally, 4% said they are more suspect of home features – too perfect.
Contact us if you want to talk about whether we’d recommend to stage your home or not. Not every home is ideal for this. There are also virtual staging options.
